wolf wright (307) 887-2520
Salt River Roofing A roof you can turn WellKept Auto Yours goes here(307) 887-2520
A Renaissance fresco of a young painter in a blue tunic and red hose, a grey wolf seated beside him looking up. He stretches a finger toward an unfinished illuminated page floating in the air, laid out like a website, with one gold letter glowing at his fingertip.

wolf wright

I’m Wolfgang Meyer. I build websites for small businesses anywhere there’s a phone, for $300 to set up and $1,200 a year.

Call (307) 887-2520

A lot of small-business websites stop right there, one touch short of finished. I finish them.

A wide fresco of a Renaissance building site. Treadwheel cranes hoist stone blocks onto a huge wall that is being built as a web page, painters work on hanging platforms, townsfolk watch, and a grey wolf trots across the square.

The work

Places I’ve already been.

Paint over the old one

Drag across the picture with your mouse or your finger. What comes through is the new site.

Salt River Roofing See it live

A full site for a roofer in Afton, Wyoming. It and , and it .

The old page is saltriverroofing.com, photographed in November 2026.

The new Salt River Roofing home page Recent roofs in Star Valley and Teton County, a page of the new site Get a free roofing bid, the quote form on the new site Roofing questions people ask us, a page of the new site

A roof you can turn with your finger

Built from a laser scan of a real building. It shows area and pitch for each face of the roof, right in the browser.

Turn it yourself

Small pieces under 50 sq ft 24 sq ft

Total 2,629 sq ft

WellKept Auto

The customer side of a car care marketplace. Scroll down and the opening runs like a car commercial. Under that, people ask for a quote.

The thinking behind this page

Most shops show you the finished picture. Here’s what went into this one, and why.

  1. Film. His hair moved but his head didn’t, and it looked wrong. I threw that out, reshot him closer, and run the film forward and back so there’s no join to catch.
  2. Animation. The wolf has 467 frames across 18 moves, lined up to the pixel so his feet never skate. The people have 501 more.
  3. Shaders. A hard cut would break the spell, so each painting falls back to its own drawing and burns through to the next. That’s custom code running on your graphics card.
  4. Depth. Every painting has a grey map of what’s near and what’s far. It’s a simple idea, and it’s why a flat picture feels like a room.
  5. 3D. Each room is a mesh of 64,800 triangles pushed out by that map, so near things move more than far things when your hand moves.
  6. Scroll. Nobody should have to click to see the work, so the crew finishes the wall as you go down the page. Your hand only speeds them up.
  7. Physics. Pick up anyone on the square and throw them. Lift someone up the screen and they go further off and get smaller, because a flat drag felt fake.
  8. Sound. 42 sound files, off until you ask. Every room’s loop is cut on an exact point, so it never clicks.
  9. Speed. A stutter makes a page feel cheap, so I time every frame of a full scroll and chase the slow ones.
  10. Testing. 27 checks run before anything goes live, on a slowed-down laptop and a phone-size screen. One review turned up 145 problems, and I work down that list.
  11. Phones. A wide painting doesn’t fit a phone, so you stand back and see all of it, then walk up to it, and your finger moves the camera.

The last frame is empty.

It’s a new shop, so that’s the whole list so far.

Call (307) 887-2520

Yours goes here

A wide fresco of a Renaissance square. A great wall is being built as a web page, with cranes and painters at work on it, and the paved square in front of it is open.

The crew is putting my sites on that wall. Wave your hand over it to help. Click a site to open it. 0 of 5 done

The job, in order

Five things, in this order.That wall was mine. This one’s yours. Five jobs, in this order. Keep scrolling and the crew does them. Put your hand on one and they’ll stand aside.

  1. Name and phone

    If they can’t find that first, nothing else matters.

    What I do

    Your name and number go at the top of the page, and the number stays on the screen when people scroll. Nobody has to hunt for it.

    What you do

    Give me the name the way it’s painted on your truck or over your door, and the number you really pick up.

    It stays in this tab and goes when you close it.

  2. Your pictures

    Real pictures of your real work.

    What I do

    I pick the ones that show the work and size them so they load quick on a phone.

    What you do

    Send me pictures of real jobs from your phone. Crooked is fine. I’d take a crooked real one over a stock photo every time.

    That’s a painting standing in on the phone. Your picture goes there. It stays in this browser and I never see it.

  3. Plain words

    I write it the way you’d say it on the phone.

    What I do

    I write the page myself and leave out anything you can’t back up.

    What you do

    Tell me what you do and what you won’t touch. Then read what I wrote and cross out anything that doesn’t sound like you.

    Your trade. Here’s what I’d write first.

      Run the pencil through a line and I’ll try it again.

    1. The call button

      One button that does one thing: it calls you.

      What I do

      I put it on every page, big enough for a thumb, right where the thumb already sits. Press it and their phone calls yours.

      What you do

      Answer it. That part I can’t do for you.

      Then press the gold button on the phone. It rings here and dials nobody.

    2. Google

      A title Google can read, and your Google listing set up.

      What I do

      Every page gets a title that says what you do and where. I set up the listing with your hours and your town. Nobody honest can promise the top spot.

      What you do

      Google wants proof the business is yours, and that has to come from you. I’ll walk you through it.

      yourbusiness.com

      Your Business | Roofer in Your Town

      I find where the water’s getting in and tell you what it needs. Call (555) 010-0199.

      What Google shows. Where it shows is up to Google.

      Stamp it. That’s me signing off on the page.

    Your Business

    (555) 010-0199

    What I do

      The work

      Hours

      Open today, 8 to 5. Your Town.

      Your Business, Your Town

      How long it takes comes down to how quick your pictures and words get back to me. I’ll give you a date when we talk.

      That’s the job. Want the real one for your business? Call me at (307) 887-2520 or leave me a note.

      A great museum gallery in ruins, open to the evening sky, with a grey wolf picking its way over the rubble.

      Ruins

      What your customers find.

      Sixteen sites, read on a phone

      I read 16 small-business websites the way a customer does. All of this is real, copied word for word.

      What I found

      • 13 No business details set up for Google
      • 9 No summary for Google to show
      • 7 No form to fill in
      • 5 Page won’t size itself to a phone
      • 4 No phone number on the home page
      • 3 Page title says nothing
      • 3 No form and no email address
      • 3 Phone number not on the first screen
      • 3 Page title leaves out the name
      • 2 Browser refuses the secure link
      • 2 Under 30 words on the home page
      • 2 Placeholder words left in
      • 2 Copyright three or more years old
      • 2 Two pages or fewer, hardly any words
      • 1 Copyright year still to come
      • 1 Phones get the shrunken desktop page
      • 1 Wouldn’t load at all

      Five of them, word for word

      I copied these down as I found them. Pick one and fix it.

      • How many?

      • Whose site?

      • Did they close?

      • That year hasn’t happened yet

      • Where “Contact Us” went

      Pick a line to fix it.

      Nobody tells you about these. A customer just calls the next name on the list.

      After Hubert Robert, who painted the Louvre in ruins in 1796. The words on the stones are real.

      A Rembrandt-style group portrait of surgeons in white ruff collars gathered round an old silver laptop on a dark table. The doctor in the black hat points at it with a steel probe, and a grey wolf sits at the table watching.

      Check-up

      Is your site sick? Ask the doctors.

      Poke them. Pet the wolf. Press and hold to ask one something.

      Seven checks

      1. It opens
      2. No security warning
      3. It’s set up for phones
      4. Google has a title to show
      5. Your phone number is on the page
      6. No leftover template text
      7. The year at the bottom is right

      Type your web address and I’ll run the first checks I’d run myself. It takes about ten seconds.

      A machine reads your home page, so it can miss things a person would catch. I don’t keep what you type here.

      After Rembrandt, 1632. The patient is a laptop.

      A Flemish painting of a moneylender weighing a gold coin while his wife watches. A modern smartphone lies lit among the coins on the green table, and a grey wolf rests its head at the table's edge.

      $300 to set up. $1,200 a year.

      They won’t mind. Much.

      One sale pays for your first year.

      One price, in US dollars.
      Design and buildIn the $300
      HostingIn the yearly price
      Everyday changesIn the yearly price
      Calling meIn the yearly price
      Your web address, words and photosYours
      Fee to leave$0
      Send me someone who buys$300 off for you

      After Quentin Massys, 1514. The phone is new. Each coin is a hundred dollars.

      Most work comes from a friend’s word. So why pay for a website?

      Because of what happens right after a friend gives them your name. Every number here comes from a real survey, and I’ve listed who ran it and how many people answered.

      A friend beats Google and Yelp two to one.

      Word of mouth is still how most people find a pro. So a lot depends on what they find when they go looking for you.

      How people who hired a home-service pro found them
      How they found the proShare of people
      A friend53%
      Google or Yelp25%
      A site like Thumbtack16%
      Something else15%

      People could pick more than one. Farronato and others, NBER paper 26601, 2020. 5,219 US adults who hired a home-improvement pro in the past year.

      Then a lot of people look you up.

      A friend gives them your name. Most people check it before they buy.

      81%

      of US adults said they go online to check a recommendation before they buy.

      Cone, a PR agency, 2010. 1,055 US adults, online poll, all kinds of buying.

      76%

      look at a local business’s website at least half the time when they’re choosing one.

      BrightLocal, 2019, a company that sells local marketing tools. 500 US consumers.

      With no website, even a friend’s word can fall short.

      Only 22% said they’d likely use a small business with no website. A friend’s recommendation lifts that to 63%. More than a third still aren’t sold.

      Likely to use a small business with no website
      SituationShare who said likely
      On its own22%
      A friend recommends it63%

      Service Direct, 2022, a company that sells leads to home-service firms. 614 US consumers.

      Four of the reasons people walk away are things a website fixes.

      Clear prices, the right details, your photos, and a site they can actually find.

      Why people who searched for a local business didn’t contact it
      ReasonShare of people
      Negative reviews33%
      Unclear pricing or no offer32%
      Low star rating30%
      No or few reviews24%
      Out-of-date reviews21%
      Missing or wrong information20%
      Could not find a website18%
      No photos16%
      Listing looked abandoned16%
      Not high enough in the results13%
      It was a paid advert11%

      BrightLocal, July 2026, a company that sells local marketing tools. 1,227 US consumers who searched for a local business in the last three months. The report doesn’t say how many people each share is out of.

      This is what the yearly price is for.

      Your hours change and your prices change. One call and the site is right again.

      50%

      said out-of-date contact details on a website would put them off using the business.

      BrightLocal, 2019. 500 US consumers.

      91%

      of US adults own a smartphone, and so do 79% of those 65 and over. So I build for the phone first.

      Pew Research Center, 2026. 5,511 US adults, reached by web, mail or phone.

      Three in four shops your size already have one.

      When someone’s comparing you with the shop down the road, that shop probably has a site.

      Small firms with their own website, by number of staff
      StaffShare with a websiteAnswers
      None 35 answers66%35
      1 to 9 308 answers75%308
      10 to 24 129 answers90%129
      25 to 49 47 answers96%47
      50 or more 32 answers97%32

      NFIB, 2025, a small-business lobby group. Members who answered an emailed technology survey.

      I can’t promise you more jobs, and nobody honest can. When someone checks you out, the site they land on will be right, and it’ll work on their phone.

      A great painted landscape of Star Valley, Wyoming, at golden hour. A dirt path winds down to a log cabin with chimney smoke beside a river, under the mountains, and a grey wolf trots along the path.

      Wolfgang

      Old German for wolf path.

      I’m Wolfgang Meyer

      I build websites from Star Valley, Wyoming, for small businesses wherever they happen to be. It’s just me, and the shop is new, so I won’t dress it up as an agency. When you call, you get me. When something on your site needs changing, I change it.

      Wolfgang means wolf path, which is why the same wolf walks through every picture on this page. He’s out on the page too. You can pick him up.

      • Star Valley, Wyoming
      • A one-man shop
      • New, and saying so

      Fair questions

      I already have a website. Do I start over?

      No. I rebuild it on the same web address, so nobody has to learn a new one. Your email stays where it is.

      I’m not in Wyoming. Does that matter?

      No. Everything happens by phone and email, wherever you are. I work on Mountain Time, and you pay in US dollars.

      Who owns it?

      Your web address, your words and your photos are yours. If you ever leave, I hand over the address and a copy of your site.

      What if I need something changed?

      Call or email me. Everyday changes, like new hours, prices or photos, are part of the yearly price. Bigger jobs, like a new section, I’ll quote before I start.

      Can you get me to the top of Google?

      I set your site up so Google can read it and help with your Google listing. Nobody honest can promise the top spot, so I won’t.

      What happens if I stop paying?

      The site comes down at the end of your year. You keep your web address and a copy of your site, and there’s no fee to leave.

      A candlelit painting in the manner of Georges de La Tour. A carpenter bends over his bench at night beside one candle and an old black rotary telephone, while a grey wolf lies half lost in the dark.

      The phone’s right here

      (307) 887-2520

      Move your light around the room.